After checking your business website’s SERP rankings no less than twelve times a day, you would expect benefits, not so. Put it to you this way, if you are utilizing the professional expertise of online engineers like the SERPStream team then, rest assured, benefits will accrue. Although it must be said that these engineers are also able to tailor make monitoring systems that are user friendly and commensurate to the clients’ website interfaces, in other words, those internal links that are in the private domain of the CPU office.

Although, it must be said yet again, that results from monitoring exercises carried out are often encouraged to be shared. Engineers are proud of their work. They want their clients to be proud of the results too. They are market-savvy and market aware professionals. It is incumbent upon the client and for the good of the client’s business to share those improved results. A short user friendly report can accompany this.

The ultimate result to be broadcast to potential new clients, and certainly to existing clients, is the responsive call to action in lieu of the keyword or phrase SEO development or discovery. Could there be a new product innovation on the horizon? Or could there be a dramatic drop in price on previously sought after items. In other words, time for another sale. Time to clear the inventory and start from scratch.


Optimized SERP results monitoring can only be subliminal for the client business. They say that online marketing and advertising is the most cost-effective and most important of its kind. And yet so many businesses, particularly those small in size and not well known, fail in this exercise. Remarkably, it can be a case of just one misspelled keyword or a slightly altered keyword phraseology. You see, these engineers do not need to be consummate wordsmiths like big agency copywriters are but they are able to pick things out with a fine toothcomb.

And no, it is nowhere close to using your software program’s spell or grammar checker. Not even on the table so do not even go there.  Lettering must be precise and stark differences are highlighted when the monitoring reports come through. A plan of action is drawn up and suggested to the client. If needs be, and this is preferential, the use of a skilled, talented and experienced online copywriter should be considered.

Not a one or two line keyword crafter who thinks he has a smart way with words. The text must be precise and the use of keywords, believe this, must be sparse. The world’s leading search engines love this liminal impression. Companies like SERPStream will also be looking at visual impressions as well. Algorithms have the ability to react to photographs and the use of color on a client’s website.

There are, of course, plenty of benefits to linking up with a SERP tracker. It is, of course, dependent on what type of business you are putting out there.

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